This study proposal describes how, through its alliances with research knowledge on artificial lure design in mainly coloration study and perception through observation among the local angling. It was dedicated by one of the top tier fresh water game fish predator in Malaysia which is ‘Sebarau’ (hampala macrolepidota) or in local term as ‘Malaysian Jungle Perch/Hampala Barb’. The significance of angler’s community in color of trust, yet has designed their fishing strategy to penetrate the successful outcome during the fishing trip. This study will mainly focus on what is behind the design organizational knowledge especially in color scheme by experimental in design development and it’s may transform into specific measured to be proven in fishing formulation. Drawing on literature from the related fields of fresh water fishing, types of lure, type of fish species in Malaysia and also organizational in fishing theory. The potential research study to be specify in such contribution of fishing knowledge through experimental, observation and cognition in this process, as a means of stimulating innovation, of integrating expertise, and of disseminating and stabilizing learning and designing.
The study employed an observation with direct experience method, experimental on coloration and perception among the angler communities. The observation will be surfacing at the behavioral level, cognitive level and emotional level. At the behavioral level, the researcher and the potential anglers will be on experimental in related field on how the selection on dedicated color were used by themselves, which is sometimes the deciding factor by trust or scientific measure. This category refers specifically to how they interact physically with objects. While it is inevitable that the cognitive level is involved in how the researcher and the anglers uses objects and also expressed as how they personally interprets objects. Then the researcher verbalizes a theoretical description of their design activities and approaches during this area. Emotional level reflects how the feels and what researcher thinks are right on color theoretical through the perception.

hushinaidi@mmu.edu.my

Note: Co-supervised by Dr Izharuddin Shah (Aqualculture, UPM)