Master’s Degree Research Titles – Management / Business / Finance

Kindly send an email to the project supervisor for further details on the titles or to express interest.



Faculty Title / Summary Supervisor
Faculty of Management (FOM), Cyberjaya Campus Factors Affecting the Acceptance of COVID-19 Vaccination Decision among Malaysians

This study aims to examine the factors influencing the decision to accept COVID-19 vaccination in Malaysia.

Dr. Abdullah Al Mamun Sarwar

Faculty of Management (FOM), Cyberjaya Campus An Enhanced Model for Tourist Travel Behaviour in the Age of COVID-19 Pandemic

This study aims to highlight the antecedents and behavioral consequences of individuals’ ‘travel fear’ after the pandemic outbreak.

Dr. Abdullah Al Mamun Sarwar

Faculty of Business (FOB), Melaka Campus Social Media Use and Technology Adoption

Social media and new technologies have changed the way we live and work. Research projects that investigate the uses and consumption of social media technologies and content such as Instagram, Twitter, Facebook, Tik Tok and others as well as new technological innovations from the technological adoption and diffusion lenses are welcome. Research methods such as cross-sectional surveys, interviews, content analysis and case studies may be employed to elicit and/or generate the data required for the study.

Assoc. Prof. Dr. Gerald Goh Guan Gan

Faculty of Business (FOB), Melaka Campus Travel Destination Image, Co-creation of Tourism Experience, Tourism Management, Edutourism

Any relevant research related to tourism destination image, co-creation of travel experience, educational tourism or tourism marketing would be considered.

Dr. Jason M. S. Lam

Faculty of Business (FOB), Melaka Campus The Acceptance of Flexible Work Arrangements in Malaysia

Flexible work arrangement is an initiative aimed towards achieving work-life balance. However, the idea is very new in Malaysia and employers may not be open or ready to accept the changes. This study examines the extent of employers’ or managers’ willingness to implement flexible work arrangement.

Dr. Zauwiyah Binti Ahmad

Faculty of Management (FOM), Cyberjaya Campus Migrating to Digital Banking through Cashless Payments

Development in financial intermediation due to advancement in cashless payment. The study would also examine the introduction of digital services, also known as virtual banking, amidst conventional brick and mortar banking.

Assoc Prof Dr. Ong Hway Boon

Faculty of Management (FOM), Cyberjaya Campus Factors Influencing Purchase Intention on Sustainable Products

Sustainability has been a concern not only to governments, but to consumers as well. This research takes into consideration of the concept on sustainability and its acceptance and awareness among consumers.

Dr. Melissa W. Migin

Faculty of Management (FOM), Cyberjaya Campus Determinants for Emotion Recognition Systems Adoption

A study to understand the factors influencing the adoption of a technology; emotion recognition systems. The aim is to come up with insights that can inform the technology developers, industry and policymakers for successful as well as responsible proliferation of the technology.

Note: GRA opportunity with ongoing TM R&D research project.

Assoc. Prof. Dr. Kamarulzaman Bin Ab Aziz

Faculty of Management (FOM), Cyberjaya Campus IR 5.0 Technologies for Smart Project Management

Exploratory study to investigate the application of IR 5.0 technologies in project management. The aim to generate findings that can inform the implementation of smart project management.

Assoc. Prof. Dr. Kamarulzaman Bin Ab Aziz

Faculty of Management (FOM), Cyberjaya Campus Challenges of Transforming Enterprise to Sdn Bhd/Private Limited Company

Businesses using the enterprise or soke proprietorship model is the most common form. Unfortunately, this form of business is often risky for the business owner as they often ignore compliance matters such as EPF, SOCSO and tax requirements. They also often resort to informal money lending arrangements that are usurious and carried out by criminal organisations as they may not be able to obtain large amounts of funding from the formal banking system.

Note: One year of Graduate Research Assistant position may be available. Malaysian applicants only. Business related degree required.

Dr Mariati binti Norhashim

Faculty of Business (FOB), Melaka Campus Digitalisation, Servitisation And Performance: A Study On Micro Business Resilience In Malaysia

In our world today, creating a crisis-ready product and service portfolio, as well as operative systems, is critical for microbusinesses’ long-term success. The proposed research would look at how microbusinesses deal with the operational interruptions and possibilities that the COVID-19 epidemic brings. The study will emphasise the importance of organisational resilience and investigate if servitisation and digitalisation may help these businesses become more resilient. The research shows that servitisation and digitalization can enhance the constancy and flexibility of operations, making micro business companies more robust to the COVID-19 pandemic, based on Organisational Information Processing Theory. The assumptions will be evaluated using data from a survey of microbusinesses in Malaysia. The findings of this study will serve as a guideline for businesses, indicating that both servitisation and digitalisation might improve organisational resilience, resulting to increased firm development and expansion through the COVID-19 pandemic. Furthermore, organisational resilience mediates the effects of servitisation and digitalization on firm growth. The link amid digitalization and organisational resilience is strengthened by environmental dynamism and innovative capabilities. This research will provide fresh insights for microbusinesses on how to prepare for crisis and achieve long-term growth in a extremely competitive market. The research objectives indicate clearly what the study is trying to achieve. They summarise the objectives that a researcher wants to achieve via the project and lead the investigation. The goal of this research is to develop strategies for how microbusinesses may navigate through disruptive crises, with a focus on the differences between product and service businesses. In the immediate term, to look into how businesses might recover more quickly. In the longer term, to analyse how they can develop to be more resilient. The research objective for this study is to determine the relationship between servitisation, digitalisation and organizational resilience with firm growth. This study proposes two recommendations for micro businesses to improve organisational resilience and manage with setbacks like the COVID-19 epidemic. First, microbusiness owners should be able to strengthen their company’s resilience in the face of the current COVID-19 epidemic. The study will look at whether companies with better degrees of organisational resilience may increase the firm’s growth rate during a pandemic. Creating and uplifting organisational resilience can help businesses avoid the negative effects of adversity while keeping operations running smoothly. Furthermore, resilient businesses will be better equipped to seize opportunities during times of environmental adversity and develop a stronger long-term competitive edge. Second, integrating servitisation and digitalisation may assist tiny companies improve their organisational resilience and respond to internal and external disturbances. It is envisaged that as a result of the proposed research, micro-enterprise businesses would be able to use servitisation and digitalisation to diversify their revenue streams and improve their information-processing capacity, allowing them to become more resilient to environmental adversity.
Note: GRA for IRFUND 2022

Ms. Anushia Chelvarayan / Dr Yeo Sook Fern

Faculty of Business (FOB), Melaka Campus Developing a framework of robo- advisory adoption among B40 group in Malaysia: The mediating role of advisory transparency

The pandemic shocks most Malaysians, particularly the poor (B40). Several financial relief packages were introduced when the Covid-19 outbreak hit Malaysia. While the financial aid and withdrawal initiatives helped during the pandemic, they are not the best long-term solution for B40’s financial issues. Proper wealth management is vital in today’s world with rising living costs and life-event goals’ expenses.

Robo-advisors have been around for a decade and are popular worldwide. However, robo-advisors have not been as successful in Malaysia as in many others. Past studies on robo-advisors have revealed that potential investors, especially those from low-income groups, lack understanding and are unwilling to attempt it because they do not trust its functioning and perceive investing as risky.

Thus, this research improves the prediction power of the UTAUT model by incorporating advisory transparency as a mediator role in explaining the adoption of robo-advisory among B40 in Malaysia.

The outcome of this study, a new framework of robo-advisors that uses algorithms to respond to market conditions, could help B40 families construct and complete portfolios with much less money, even with less financial knowledge. By utilising the robo-advisors for wealth management, it helps to uplift the B40 families towards middle-class society.
Note: Successful candidate can commence on Sept/ October 2022

Ms. Tay Lee Ying

Faculty of Management (FOM), Cyberjaya Campus The Establishment of an Anti-Cyberbullying Legislation for Malaysia

This research is timely in view of the increasing number of Malaysian citizens being cyberbullied or committing acts of cyberbullying. It will address in the other Acts of Parliament such as the Communication and Multimedia Act 1998 and the Penal Code. It is hoped that the research will result in detailed background support which will result ultimately in Parliament creating la much needed piece of legislation.

Dr. Bahma A/P A Sivasubramaniam

Faculty of Business (FOB), Melaka Campus Climate Change Awareness and Readiness: An Exploratory Study

This study investigates the levels of climate change awareness and readiness within society. The investigation can be in the context of the general community in Malaysia or amongst specific sub-groups, etc.

Assoc. Prof. Dr. Kamarulzaman Ab. Aziz

Faculty of Business (FOB), Melaka Campus Factors Affecting the Adoption of Healthcare Artificial Intelligence

The study aims to explore and determine the determinants for the adoption of AI products and services within the healthcare sector. This can be either from the perspectives of the medical practitioners or amongst the society/consumers.

Assoc. Prof. Dr. Kamarulzaman Ab. Aziz