Master’s Degree Research Titles – Management / Business / Finance

Kindly send an email to the project supervisor for further details on the titles or to express interest.

 

Faculty Title / Summary Supervisor
Faculty of Management (FOM), Cyberjaya Campus Factors Affecting the Acceptance of COVID-19 Vaccination Decision among Malaysians

This study aims to examine the factors influencing the decision to accept COVID-19 vaccination in Malaysia.

Dr. Abdullah Al Mamun Sarwar

abdullah.sarwar@mmu.edu.my

Faculty of Management (FOM), Cyberjaya Campus An Enhanced Model for Tourist Travel Behaviour in the Age of COVID-19 Pandemic

This study aims to highlight the antecedents and behavioral consequences of individuals’ ‘travel fear’ after the pandemic outbreak.

Dr. Abdullah Al Mamun Sarwar

abdullah.sarwar@mmu.edu.my

Faculty of Business (FOB), Melaka Campus Social Media Use and Technology Adoption

Social media and new technologies have changed the way we live and work. Research projects that investigate the uses and consumption of social media technologies and content such as Instagram, Twitter, Facebook, Tik Tok and others as well as new technological innovations from the technological adoption and diffusion lenses are welcome. Research methods such as cross-sectional surveys, interviews, content analysis and case studies may be employed to elicit and/or generate the data required for the study.

Assoc. Prof. Dr. Gerald Goh Guan Gan

gggoh@mmu.edu.my

Faculty of Business (FOB), Melaka Campus Travel Destination Image, Co-creation of Tourism Experience, Tourism Management, Edutourism

Any relevant research related to tourism destination image, co-creation of travel experience, educational tourism or tourism marketing would be considered.

Dr. Jason M. S. Lam

mslam@mmu.edu.my

Faculty of Business (FOB), Melaka Campus The Acceptance of Flexible Work Arrangements in Malaysia

Flexible work arrangement is an initiative aimed towards achieving work-life balance. However, the idea is very new in Malaysia and employers may not be open or ready to accept the changes. This study examines the extent of employers’ or managers’ willingness to implement flexible work arrangement.

Dr. Zauwiyah Binti Ahmad

zau@mmu.edu.my

Faculty of Business (FOB), Melaka Campus Travel Destination Image, Co-creation of Tourism Experience, Tourism Management, Edutourism

Any relevant research that related to tourism destination image, co-creation of travel experience, educational tourism or tourism marketing would be considered.

Dr. Jason M. S. Lam

mslam@mmu.edu.my

Faculty of Management (FOM), Cyberjaya Campus Challenges of Transforming Enterprise to Sdn. Bhd. or Private Limited Company

Businesses using the enterprise or sole proprietorship model is the most common form. Unfortunately, this form of business is often risky for the business owner as they often ignore compliance matters such as EPF, SOCSO and tax requirements. They also often resort to informal money lending arrangements that are usurious and carried out by criminal organisations as they may not be able to obtain large amounts of funding from the formal banking system.

Note: One year of Graduate Research Assistant (GRA) position may be available. Malaysian applicants only. Business related degree required.

Dr. Mariati Binti Norhashim

mariati.norhashim@mmu.edu.my

Faculty of Management (FOM), Cyberjaya Campus Migrating to Digital Banking through Cashless Payments

Development in financial intermediation due to advancement in cashless payment. The study would also examine the introduction of digital services, also known as virtual banking, amidst conventional brick and mortar banking.

Assoc Prof Dr. Ong Hway Boon

hbong@mmu.edu.my

Faculty of Management (FOM), Cyberjaya Campus Factors Influencing Purchase Intention on Sustainable Products

Sustainability has been a concern not only to governments, but to consumers as well. This research takes into consideration of the concept on sustainability and its acceptance and awareness among consumers.

Dr. Melissa W. Migin

melissa.migin@mmu.edu.my

Faculty of Management (FOM), Cyberjaya Campus Determinants for Emotion Recognition Systems Adoption

A study to understand the factors influencing the adoption of a technology; emotion recognition systems. The aim is to come up with insights that can inform the technology developers, industry and policymakers for successful as well as responsible proliferation of the technology.

Note: GRA opportunity with ongoing TM R&D research project.

Assoc. Prof. Dr. Kamarulzaman Bin Ab Aziz

kamarulzaman.aziz@mmu.edu.my

Faculty of Management (FOM), Cyberjaya Campus IR 5.0 Technologies for Smart Project Management

Exploratory study to investigate the application of IR 5.0 technologies in project management. The aim to generate findings that can inform the implementation of smart project management.

Assoc. Prof. Dr. Kamarulzaman Bin Ab Aziz

kamarulzaman.aziz@mmu.edu.my

Faculty of Management (FOM), Cyberjaya Campus Challenges of Transforming Enterprise to Sdn Bhd/Private Limited Company

Businesses using the enterprise or soke proprietorship model is the most common form. Unfortunately, this form of business is often risky for the business owner as they often ignore compliance matters such as EPF, SOCSO and tax requirements. They also often resort to informal money lending arrangements that are usurious and carried out by criminal organisations as they may not be able to obtain large amounts of funding from the formal banking system.

Note: One year of Graduate Research Assistant position may be available. Malaysian applicants only. Business related degree required.

Dr. Mariati binti Norhashim

mariati.norhashim@mmu.edu.my

Faculty of Business (FOB), Melaka Campus Empowering Women Entrepreneurs in SMEs through Social Media

SME has been recognised as a major source of global economic growth and employment, and women entrepreneurs have been acknowledged to play critical roles in bringing their ideas and capabilities towards the achievement of SME development in their countries. Prior literature indicated that the usage of social media plays a crucial role in influencing the growth of women entrepreneurs in Malaysia. This project aims to lead the Malaysian women entrepreneurs in developing social media skills and capabilities in doing businesses especially at the start-up phase, which might help them to create and sustain successful business ventures.

Note: Full-time or part-time study acceptable.

Dr. Wendy Teoh Ming Yen

myteoh@mmu.edu.my